Uduak Joseph is a seasoned professional with over 20 years of experience in administration, sales, and marketing within the hospitality and tourism industry.

She has held key roles in strategic sales and event management at the prestigious Transcorp Hilton Abuja, and has contributed significantly to regional tourism development through her work with the West Africa Tourism Organisation (WATO).

Uduak holds an MSc in Tourism Marketing Management from Bournemouth University and brings a strong focus on sustainable tourism, investment facilitation, and operational excellence.

As Project and Events Manager at WATO, she continues to drive impactful initiatives that support the growth of Africa’s travel and tourism sector.