Linda Fernando

ITIC Speaker
Linda Fernando
Co-Founder Criattus and Media Craft/span>
Mozambique<

Expert in Strategic Communications, Tourism Branding, Trade, and Investment Promotion

Linda Fernando, a dynamic creative professional from Mozambique, is a seasoned Brand Strategist and Industry Leader with more than 20 years of extensive experience across communications, marketing, PR, corporate events, media production, project management, and business development. Her strategic insights and innovative approach position her as a key driver in shaping brands and fostering impactful connections.

As a visionary in brand strategy and storytelling, Linda specializes in developing powerful narratives that resonate with audiences, elevate brand equity, and drive business growth. She is passionate about crafting compelling brand identities that inspire trust, engagement, and long-term loyalty.

Her mission is to empower executives, entrepreneurs, and leaders to master and implement high-impact branding, marketing, and digital strategies that not only enhance their market presence but also cultivate sustainable business success.

Linda is a firm believer in the transformative power of storytelling as a catalyst for economic development, trade expansion, and investment promotion in Africa. She is committed to empowering African women and youth in business, advocating for gender equality, inclusion, and capacity building within the industry.

Driven by collaboration and strategic partnerships, she actively fosters synergies between tourism, trade, and investment, ensuring that Africa’s vast potential is showcased on the global stage.